News Briefs March 2, 2020


News You Can Use

Commodity Classic can be a blur. The three-day show is a whirlwind of new ideas, amazing announcements, social obligations and rapid-fire news releases. Thank you for your continued interest, especially during events like this, and we hope you got the stories you needed while in San Antonio. 

This week’s briefs cover the new Pioneer Seeds app, next-generation farmer research, the launch of Granular® InsightsTM and a new cereals herbicide.

Want to speak with an expert on these or other topics? Contact Kacey Birchmier at


New Pioneer Seeds App Functionality Improves Customer Collaboration

Farmers have always chosen Pioneer for agronomic expertise, local service and industry-leading products. The latest update to the Pioneer Seeds app takes those services to the next level.

As farmers are cleaning their shops, Pioneer is cleaning their smart phones by consolidating the suite of Pioneer digital tools into one app – the Pioneer Seeds app. It is designed to complement the in-season service and support Pioneer is known for, ensuring maximum performance through integrated knowledge and actionable insights.

Pioneer is building on the success of the revolutionary Yield Estimator tool that launched in August 2019. Now farmers can quickly snap a picture of the Pioneer® brand seeds bag tag to receive:

  • Complete product profile
  • Trait scores
  • Best management strategies
  • Recommended planter settings

Growers also can optimize their seeding rates using their phone or tablet. Leveraging Pioneer’s extensive agronomy research database, the Pioneer Seeds app provides seeding rate recommendations based on an individual farm’s economic and agronomic conditions…Read more

New Research Reveals Next-Gen Consumers and Farmers Share Concerns and Hopes for Food Systems

Corteva Agriscience today announced the results of a global study of Gen Z/millennial farmers and consumers. This first-of-its-kind research, commissioned by Corteva Agriscience, examined views on the future of food and farming by next-gen farmers and consumers in the United States, Brazil, China, France and Russia. Notably, the study reveals surveyed participants in different global markets are highly aligned in their concern about the future of food and farming.

The study, conducted by Kantar, one of the world’s leading data, insight and consultancy companies, also revealed that next-gen farmers and consumers want to have more influence over decisions about how food is grown, sold and consumed; and share a deep desire to be involved in securing the financial and environmental sustainability of farms. Key insights from the research are profiled in an accompanying white paper that includes data from each of the countries involved in the study…Read more

Granular Launches Free Tool to Help Farmers Easily Measure Field-Level Profitability

Granular recently announced Granular® Insights™, an easy to use, free digital tool that delivers a clearer view of field-level profitability with minimal effort. Insights replaces manual spreadsheets by combining in near real-time, a farm’s multiple sources of operational data with estimated revenue and cost data, helping farmers reach decisions easier and faster.

The average corn and soybean farm in the United States generates more than 2,500 data records during a typical 10-month growing season. Most farmers don’t track actual field-level productivity in season, finding it too time-consuming to stitch together invoices, scale data, contracts, land boundaries, tasks and field operations, costing them profits.

By seamlessly combining data from John Deere Operations Center and uploads from more than 10 other manufacturers in a few clicks, Granular Insights digital tool puts siloed machine data to work, saving farmers up to three weeks worth of man hours of data entry per year.

Granular Insights is the latest in Granular’s suite of tools, which includes Granular® Business and Granular® AgronomyRead more

Corteva Agriscience Submits New Cereals Herbicide to EPA

Corteva Agriscience recently submitted a new herbicide to the U.S. Environmental Protection Agency (EPA) for extended control of broadleaf weeds in wheat. Pending EPA registration, WideARmatch™ herbicide will amplify the proven performance of WideMatch® herbicide in one convenient premix formulation.

The next generation of WideMatch herbicide, WideARmatch is boosted by Arylex® active, the newest active ingredient in cereals herbicides. By using a higher load of fluroxypyr than WideMatch plus the addition of Arylex active, farmers will be able to control 66 broadleaf weeds, including kochia, marestail, lambsquarters and pigweed.

WideARmatch will offer farmers an important tool in their fight against resistance given the two unique sites of action. The new herbicide will be tank-mix-compatible with many common herbicides for additional broadleaf and grass control. The flexible application window of WideARmatch will provide farmers the flexibility to apply from the two-leaf stage through flag leaf emergence…Read more

Kacey Birchmier Kacey Birchmier

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